A Summer of Connections: Supporting Our Youngest Children

Parenting small children is one of the toughest jobs out there. It’s messy and relentless, and you don’t need more guilt. You deserve honest information to help you make the best choices for your family.

Emerging evidence shows that regular screen use in early childhood can affect children’s emotional development, making it harder for them to manage strong feelings and build connections. While screens may seem like a quick solution to keep them quiet, they can undermine a child’s emotional resilience.

We are delighted to work with global parenting expert, Supernanny Jo Frost to make a summer guide which as Jo says “is a practical toolkit filled with ideas that make it easier for families to gently reduce screen time and create stronger, lasting bonds through play, curiosity, laughter, and presence… It recognises that parenting in today’s world is incredibly complex—but also reminds us that we are never powerless. We can reclaim the little moments.

Download your guide to a screen free summer here

My practical toolkit is filled with ideas that make it easier for families to gently reduce screen time and create stronger, lasting bonds through play, curiosity, laughter, and presence…

Jo Frost, Supernanny

Advice and easy swaps from the experts

“As someone who has spent more than three decades walking alongside families from all walks of life—whether in their homes, classrooms, clinics, or communities—I have seen first-hand the pressures that modern life places on both parents and children. The truth is, our world is noisier than ever. The digital landscape has crept into nearly every corner of family life, often leaving less space for the kind of meaningful connection that children need to thrive.

What I’ve come to know through years of hands-on work is that parenting doesn’t require perfection—it requires presence. And presence comes from our choices. Every time we put the phone down, look into our child’s eyes, read their favourite book again (yes, again), or go on a walk simply to explore together, we are shaping their emotional world. These are the small but powerful actions that build trust, resilience, and joy.”

Jo Frost Global Parenting Expert & Childcare Specialist

Jo Frost shares some short and powerful keepsake reminders to help parents stay strong, grounded, and convicted in keeping their children off screens—even when you are exhausted, tempted, or emotionally drained.

  1. I know you feel tired, but your strength teaches that your child’s boredom isn’t a crisis. Hold the line, you’re building summer memories.
  2. Every time you say no to the screen, you’re saying yes to connection. Their brain is thanking you dearly. I believe in you.
  3. The screen will soothe them now. But it will short-circuit their coping later; you can do this.
  4. They will push. You will pause. And then you will remember: you’re stronger than an app. And they are too.
  5. Screens offer silence. You offer presence. That’s the real deal, let’s go!
Download Jo Frost's keepsake reminders 

“Childhood is a time where we need to learn social and emotional skills that we rely on for the rest of our lives. The ability to think creatively, manage boredom, soothe frustration as well stay focused on activities that don’t offer immediate rewards are all essential life skills but are harmed by excessive screen time.

“Screens are designed to grab and hold attention in order to maximise viewing time and this leads the brain to expect constant stimulation. Screen time is passive and not challenging, thus it feels easy. This makes activities that develop important life skills — waiting, turn taking, sharing and problem-solving—feel harder. It’s not about judging parents. It’s about understanding what’s happening and supporting change.”

Prof. Matthew Sadlier Consultant Psychiatrist, Associate Professor of Psychiatry 

Screens significantly impact young brain development, affecting focus, patience, and emotional control. Children under five with over 1–2 hours of daily screen time are more prone to restlessness, impulsivity, and concentration issues.

Using screens to soothe distressed toddlers has become common and understandable. But, it’s not helping in the long run.Studies show that giving screens to stop tantrums may reduce children’s ability to self-soothe later on.

Increased screen exposure, especially from short videos, can lead to attention problems and behavioural issues, which may be misdiagnosed as ADHD. Since smartphones became widespread, ADHD diagnoses have risen by 56%.

“Children’s eyes are still growing. Lots of close-up screen time puts extra pressure on them.  Getting outside, looking into the distance, and playing in natural light helps protect their vision. It’s one of the best things you can do.

We must help families find a better balance—and that starts with awareness. Many parents don’t realise the long-term impact of screen habits that begin in the toddler years.

We need to champion the role of daylight, movement, and play—not because we expect perfection, but because small changes really do protect children’s vision. The cost of ignoring this now is measured not just in glasses, but in lifelong eye health problems and NHS strain.”

Daniel Hardiman-McCartney MBE, FCOptom, FRSA, Optometrist, Clinical Advisor, The College of Optometrists

What Is Myopia?

Myopia, or short-sightedness, makes distant objects hard to see and can start as early as age 4 or 5. If it begins in childhood, it can worsen over time and lead to serious eye problems like retinal detachment and glaucoma.

What’s Causing It?
– Increased screen time encourages close-up focus.
– Less outdoor time reduces natural light exposure and distant viewing.
– Spending just 2 hours outside daily can lower myopia risk.
– For children already myopic, an extra hour of screen time increases the risk of progression by 54%.
– In the UK, 1 in 5 children has myopia.

“We all reach for our phones without thinking. It’s a part of modern life. But when we’re with our little ones, even small changes in how we use our phones can make a big difference. Children feel safest and happiest when they have our attention, our eye contact, and our presence. By putting our phones down, we can protect those everyday moments that matter most to them.”

Professor Caroline Fitzpatrick, PhD, The Digital Lab, University of Sherbrooke is a leading expert in how digital environments impact child development.

When Our Phones Get in the Way

The hardest truths are the ones closest to home, especially for parents who may not realise how their screen habits affect their children.

“Technoference” occurs when devices like smartphones disrupt precious face-to-face moments. Small actions—such as checking messages at breakfast or scrolling while a toddler plays—can have a significant impact on a child’s development. Even in short bursts, it can make us slower to respond, disrupt bonding moments and impact how our children learn from the adults around them.

The good news is that recognising this can help us make meaningful changes to foster deeper connections with our kids.

Why not use our to help you?

“Young children need to move every day. It’s vital for their physical health, their development, and their happiness. But when screens take over, kids sit still for too long, miss out on play, and can start gaining unhealthy weight. I always say: more green time, less screen time. That means more time outdoors, running, climbing, exploring, and far less time glued to a screen.”

Dr Sanjiv Nichani OBE, Senior Consultant Paediatrician, Leicester Childrens Hospital.

Why Movement Matters

Children need movement for their growing bodies and brains. Activities like jumping and wiggling help develop strength, coordination, and emotional regulation. However, increased screen time is contributing to rising obesity rates, with nearly 1 in 4 ten-year-olds in the UK affected. Research links more screen time in early childhood to serious health issues later, including diabetes and low fitness. Physical activity also boosts confidence and self-esteem. By encouraging young children to be active, we promote a healthier and happier future for them.

“Even among older children, we saw that less screen time before bed meant deeper, better-quality sleep. These findings matter just as much, if not more, for younger children. The early years are a critical time for brain development, learning, and emotional regulation. Helping little ones get consistent, restful sleep without the disruption of screens is one of the simplest and most powerful things a parent can do.”
Professor Lisa Henderson, from the Department of Psychology at the University of York, was one of the lead researchers behind the Channel 4 documentary Swiped – The School That Banned Smartphones.

Why Sleep Matters (More Than We Think)
Good sleep is like magic for young kids. It helps their brains grow, their bodies stay healthy, and their emotions stay (mostly!) in check. But here’s the thing – screens and sleep don’t go well together.
Screens can:
● Disrupt your child’s natural sleep rhythms
● Make it harder to fall, or stay, asleep
● Keep their brains buzzing when they should be winding down
● Sneak into bedrooms and disrupt sleep, even when they’re not in use

“Screens talk at children. Real learning happens when someone talks with them. Face-to-face interaction is where language starts. Children need to connect and play with an engaged adult—not apps claiming to teach  them. From peekaboo to singing to silly chats in the supermarket, at bathtime or on bus rides, every small moment of interaction helps build your child’s brain.You don’t need flashcards or fancy activities. You just need real-life moments, face-to-face, and a chance for your child to listen to you and try out language.”

Sandy Chappell, Paediatric Speech & Language Therapist, BA (Hons), HCPC Reg. MRCSLT, MASLTIP

Real Conversations Are Better for Your Child’s Development

Screens don’t help children have conversations; they only send messages, which limits important skills like taking turns and using tone. Your conversations as a parent make a much bigger difference. Children under 5 learn to speak through real conversations, not “educational” apps.

Research shows:

  • Kids under 2 who spend more time on screens often say fewer words.
  • Speech and language problems in UK children have risen by 27% in 2 years.
  • More than 2 hours of screen time a day can double the risk of speech delays.
  • Meaningful interactions matter just as much as what they watch.
  • Even “educational” apps can reduce essential face-to-face talks, which are critical for language development.

 “Reading is one of the most valuable and enriching activities a child can engage in. It stimulates imagination, strengthens literacy skills, broadens knowledge across a range of subjects, and supports mental and emotional regulation. Reading is versatile—it can be enjoyed at home, in the car, while waiting or needing to fill in time, and as a shared experience with others. Children are more likely to develop a love of reading when they see it modelled by their parents. As Dr. Seuss aptly stated: “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”

Dr Grace Hancock, Clinical Psychologist

In a world full of beeps, buzzes, and screens… books are your secret weapon.

Bedtime reading isn’t just about letters; it’s about connection and preparing for sleep. You can start reading to babies even before they talk, as your voice and the rhythm of words support their brain development.

Here’s why it’s valuable:

 **Helps them sleep**: A calming story routine signals it’s time for rest.
 **Builds brains**: Reading aloud boosts language, listening, and memory skills.
**Brings you closer**: Even ten minutes with a book can create a special bond.

Swap the scroll for a story—just a few minutes of focused reading can make a big difference.

Easy tips for supporting your child's development without screens

Members of Health Professionals for Safer Screens and other trusted health professionals offer some easy ideas to help you support your child and their development without the use of screens. 

June 21, 2025

Playing and chatting with your new born – the best learning experience

Babies learn by watching us. This video shows how to chat with your baby letting them respond to your face and eyes. Its a lovely way to bond as well.

June 21, 2025

Talking with your baby is vital for their development

Babies are learning all the time. This video shares ideas of how to bond and chat with them to support their development

June 21, 2025

A walk is a great time for a chat

Getting out for a walk is a perfect time to support your child's development. This video gives you ideas of how to do this.

June 12, 2025

Newborns – tips and advice

Dr Kelly Brown, Consultant Neonatologist shares advice and tips on interacting with your newborns

June 6, 2025

Shopping is the perfect place to learn about colours

Every day activities are a learning opportunity for developing brains. This video with Dr Helen Thomas shows how to make a trip to the shops the perfect chance to learn.

June 6, 2025

Screen free shopping

Dr Helen Thomas shows how to make shopping fun and a learning experience for your little one

June 6, 2025

Anytime is Chatting Time

Smile, talk, laugh and sing anytime throughout the day and make a difference for your toddler that will last a lifetime. Made by Belfast Health and Social Care Trust

June 6, 2025

Your Words Work Wonders: Tips for chatting with your toddler

See how your words can work wonders for your toddler’s developing brain. Made by Belfast Health and Social Care Trust

June 6, 2025

Changing time is chatting time

Smile, talk, laugh and sing during nappy changing time and make a difference for your baby that will last a lifetime. Made by Belfast Health and Social Care Trust

June 6, 2025

Why bedtime stories are a secret weapon

Dr Jennifer Lea shares why bedtime stories are a secret weapon for sleep, brain and social development.

Resources

These are guides to help you manage your family’s screen usage.  They include an easy to use digital plan, screen time guidance and advice on adult usage around children.

June 2, 2025

How our screen use affects our children

Our phones are designed to keep us hooked in, but research shows that when adults are engrossed in their devices, they can decrease their engagement with their children. This helpful guide gives you tips and advice about your screen use with children of differing ages.

Download PDF
Digital Family Plan - Birth to 5 years
February 24, 2025

Family Digital Plan for 0-5 year olds

This plan is for you and anyone else in your home or caring for your child to discuss, agree on, and plan how your family will approach screens.

Download PDF
December 11, 2024

Five a Day – Tips for Healthier Screen Time Poster

An A4 poster for 0-17 year olds with easy to follow tips for better screen time.

Download PDF
December 11, 2024

Screen free time – a resource with tips around being screen free

A downloadable infographic which can be used in presentations, on emails or standalone with tips and advice on screen free time

Download PDF
December 11, 2024

Sleep Hygiene – a resource with tips on better sleep

A downloadable infographic which can be used in presentations, on emails or stand alone on sleep hygiene

Download PDF
A5 - Five a Day - Tips for Healthier Screen Time (all ages)
December 11, 2024

Five a Day – Tips for Healthier Screen Time Leaflet

A5 printable leaflet with 5 easy to follow tips for healthier screen time for 0-17.

Download PDF